Founder & Executive Director
Karen Alden, Founder of Good2Know Partners, is an enthusiastic advocate for young children, their families, and their caregivers. For the past 10 years, Karen has been a pro bono consultant for nonprofit organizations in the San Francisco Bay Area, and has served on local and national nonprofit boards. She is a member of the San Mateo County Child Care Partnership Council, and participates in several local early learning advocacy organizations. Earlier in her career, Karen was a business executive in the cable television and food and beverage industries, specializing in distribution, sales strategy, and strategic planning.
karen@good2knownetwork.org
Community Content Manager
Natalie earned a degree in Child Development from Cal Poly, San Luis Obispo, completed a Post-Baccalaureate Program at Idaho State University in Speech and Language Pathology, and earned a Masters in Curriculum & Instruction at Portland State University. Natalie has worked as an early childhood educator at Google Children’s Center and Foothill Preschool, where she developed a commitment to fostering strong relationships between early childhood care & learning providers and the families they serve. Natalie enjoys supporting the work of early learning teachers and caregivers by creating Good2Know Network content and planning webinars and other events.
natalie@good2knownetwork.org
Operations Manager
Joan Ira was a CPA specializing in taxation, before transitioning to positions in estate management and executive administration. She is a decades-long Redwood City resident, who volunteered in her children’s schools and continues to be active in Redwood City issues and neighborhood events.
joan@good2knownetwork.org
Website & Digital Analytics Manager
Jordan has many years of experience leading marketing and communications teams in the not-for-profit sector. She prioritizes work that serves a greater purpose, and finds the wide-reaching impact of quality childcare and early childhood education a natural fit for rewarding and impactful work. Jordan is a self-proclaimed “techie” and enjoys applying her communications experience and knowledge of digital technology and marketing to help Good2Know Network get advocacy messages and provider resources into the right hands at the right time.
jordan@good2knownetwork.org
Board Member
Shelley Carella is a digital marketing expert, with a background in content strategy, growth marketing, and brand management. She is currently a Senior Content Strategist at Robinhood, where she works to advance the company’s mission of democratizing our financial system. Previously, she was Brand Director at Yummly, where she guided Yummly’s digital presence from start-up through acquisition by Whirlpool Corporation. Shelley is passionate about child development and access to quality childcare.
Board Member
Cyrena Chih is Senior Director of Product Management at Service Now. Previously Cyrena was Head of Product & Business Development at Duck Duck Moose, an award-winning creator of educational mobile applications for children, which is now a subsidiary of Khan Academy. She has a broad range of business experience, including positions in product management, strategy, and finance. Cyrena is committed to ensuring that young children get the care they need for a strong start in life.
Board Member
Marcos Perez is the Internal Audit Director at Cutera, Inc. He is a Certified Public Accountant (CPA) and has earned his CISA (Cybersecurity and Infrastructure Security Agency) certification. Marcos was a Board member of the McKesson Employee Resource Group where he served as Treasurer and Professional Development committee member. He is currently serving as the Treasurer of Good2Know Partners.
Marcos comes from a family of educators, and has enjoyed participating as coach of his two sons’ athletic teams. He places a high value on education and on the early childhood educators served by Good2Know Network.
Board Chair
Karen Alden, Founder of Good2Know Partners, is an enthusiastic advocate for young children, their families, and their caregivers. For the past 10 years, Karen has provided pro bono consulting services to nonprofit organizations in the San Francisco Bay Area as a pro bono consultant, and has served as a board member for both local and national organizations. Karen is a member of the San Mateo County Child Care Partnership Council, and an active participant in several local early learning advocacy collaboratives. Earlier in her career, Karen was a business executive in the cable television and food & beverage industries, specializing in distribution, sales strategy, and strategic planning.
Good2Know Partners is fortunate to be guided by an advisory council, whose members include: early childhood teachers, ECE program administrators, and family home childcare business owners.
